Alexandria, Va. - July 28, 2025 - The Vision Council Foundation today announced the launch of its 2025 Back-to-School Eye Health Campaign, a nationwide initiative encouraging families to prioritize comprehensive eye exams and healthy vision habits as the new school year begins.

Alexandria, VA – June 25, 2025 – Sunglasses may be a hallmark of personal style, but eyecare professionals and health experts agree: their most important role is protection.

Alexandria, VA – June 3, 2025 – The Vision Council Foundation is proud to welcome AccuWeather, recognized and documented as the most accurate, most trusted, and most used source of weather forecasts and warnings in the world, as a supporter of National Sunglasses Day. Brought to life by The Vision Council in 2014, the specially designated day is celebrated each year on June 27 to highlight the importance of wearing sunglasses year round.

Alexandria, VA – May 29, 2025 – The Vision Council Foundation is proud to kick off the countdown to National Sunglasses Day 2025 with the announcement of an exciting event in New York City and a growing roster of industry sponsors. Celebrated on June 27, the campaign promotes sunglasses as essential tools for both eye health and personal style – underscoring the real risks of UV exposure and the simple steps people can take to protect their vision.

Alexandria, VA – March 19, 2025 – The Vision Council Foundation and 20/20 Onsite will partner to bring free vision screenings to a Boston Public Library later this month. Taking place on Saturday, March 29, members of the community are welcome to visit the Grove Hall branch in Dorchester, Mass. to have their eyes checked for distance, reading and color.

Cincinnati, Ohio & Alexandria, VA, November 13, 2024 – EyeMed Vision Care® and The Vision Council Foundation have established a partnership focused on their shared mission to drive the optical industry forward by raising public awareness and advocacy on the importance of overall eye health.

Alexandria, Va., Nov. 26, 2024— The Vision Council Foundation is proud to announce the launch of its 2025 campaign, Better Vision for Better Lives, an ambitious initiative designed to increase access to vision care products and services as a critical component of overall health and well-being. Through this campaign, the Foundation aims to bring vision care resources to underserved communities, empower future industry professionals, and amplify its mission to make clear vision achievable for all.

Alexandria, Va., September 4, 2024—The Vision Council Foundation is marking back-toschool season by spotlighting a range of free online and downloadable education tools that the eye care community can easily share with parents and staff. 

Alexandria, Va., August 7, 2024—Today, The Vision Council is introducing The Vision Council Foundation, its philanthropic arm that expands the knowledge, access, and opportunities needed for professionals and consumers alike to make informed decisions about eye health.