Member Update: Introducing the Reimagined Vision Expo

Dear Valued Member,

The Vision Council in partnership with Reed Exhibitions is proud to announce the reimagination of Vision Expo.

Innovation has always been at the heart of the industry and Vision Expo is no different. With the symbolism of 2020 for the eyecare and eyewear industry, we're taking the opportunity to act on the feedback from both exhibitors and attendees to make the Show the best yet.

Kicking off during Vision Expo East in March, we're focusing on discovery, connection and experience. With that, Vision Expo will see not only an exciting brand refresh, but also the first phase of new curated neighborhoods, which are carefully crafted exhibitor locations with enhanced design creativity and interactive appeal aimed at optimizing the connection between sellers and buyers.

The new distinct neighborhoods debuting at Vision Expo East include:

The River – (Opening on Thursday, March 26, one day prior to the general Exhibit Hall) Daring, design-driven artisanal products creating a show-within-a-show pavilion for select industry leaders. Exhibitors in The River include Thierry Lasry, Maybach, FACE A FACE/Kilsgaard, l.a. Eyeworks, Piero Massaro/Italiana Design, Pugnale, Linda Farrow, Rigards, Anna-Karin Karlsson, Gold & Wood, Kio Yamato, Kuboram, Jacques Marie Mage, Garrett Leight/Mr. Leight, Eyevan, La LOOP, Matsuda, BAARS, Christian Roth, Robert Marc and DITA. (Located in the River Pavilion on Level 4)

The Union – The ultimate shopping experience of boutique and premium independent brands including exclusive, hip and fashion-forward lifestyle brands. Sample exhibitors for The Union include Lafont, OGI, Jonathan Cate, and Etnia Barcelona. (Level 3)

The Springs – Incubator zone for emerging talent in eyewear design. Exhibitors in The Springs include Jean Philippe Joly, Komorebi Eyewear, Mondelliani Eyewear, Nina Mur, Turchin Eyerings, Dzmitry Samal and Stellis Eyeworks. (Located in The Union on Level 3)

Additional neighborhoods are planned to debut at Vision Expo East 2021, including new identities for three other essential aspects of the Show. Furthermore, the Show's continuing education courses will see an updated accredited education area dedicated to seminars, workshops and presentations led by experts in practice management, business and marketing.

As I'm sure you've seen, industry media has already been introduced to the reimagination of Vision Expo, and we couldn't be more thrilled with the response we have received from the industry thus far. If you have any questions or comments regarding the reimagination of Vision Expo, please feel free to reach out to Mitch Barkley, The Vision Council's vice president of trade shows and meetings, at, and visit for more information.

We're greatly looking forward to an exceptional Show in March 2020. Thank you for your continued support of The Vision Council and Vision Expo.


Ashley A. Mills
Chief Executive Officer
The Vision Council

Vision Expo
Sunglass & Reader Division
Lens Division
Lab Division
Lens Processing Technology Division
Low Vision Division
Optical Retail Division
Eyewear & Accessories Division