Market Insights: The Vision Council Releases Results of the 2020 Internet Influence Report

The Vision Council has released the Internet Influence Report. The special interest report examines the role of the Internet among consumers who recently purchased different types of eyewear. The report was developed from responses of 4,909 U.S. adult consumers to a survey fielded in December 2020. A few highlights of the results follow:

• More than 44 percent of adults who purchased eyeglasses used the Internet to assist in their acquisition of prescription eyeglasses, up from 22 percent in 2017.
• Nearly 30 percent of eyewear buyers used the Internet to compare prices, to find the type or style of eyeglasses they wanted to buy, or to find the eyecare provider or retailer from which they purchased from in-person later.
• Approximately 14 percent of adults used the Internet to directly purchase eyewear in 2020.
• All consumer groups embraced the Internet to a greater extent in 2020 when buying eyewear, with men, younger adults, people from households with annual incomes over $60K, and people who previously purchased eyewear from a conventional optical chain the most likely to have used the Internet when purchasing eyewear.

The Internet Influence Report is available as a complimentary download for members of The Vision Council and is available for purchase for non-members.

Click here to download the report!