Market Insights: Top factors influencing consumer preferences for eyeglass lenses

The Vision Council serves as a leading resource for the most comprehensive optical industry research, fielding surveys on a regular basis to monitor attitudes and behaviors among consumers, industry member companies and eyecare professionals. Below is a snapshot of compelling data from the research team’s recent studies. 

Majority of consumers follow ECP recommendations and prioritize scratch resistance for their eyeglass lens purchase decisions

According to the most recent VisionWatch Market Analysis Report, the majority of consumers indicate that a doctor’s or retailer’s recommendation was the most important factor in their eyeglass lens purchase. Lens pricing, appearance, and previous lens wearing experience made up the remaining top influential factor for lens purchase decisions. The order of these factors remains largely unchanged from previous Market Analysis Reports.  

As it relates to preferred lens qualities, scratch resistance is the most important eyeglass lens quality among all consumers. Other lens quality preferences vary by age segment. Younger eyeglass consumers rank thinness higher than older consumers, who tend to give higher importance to lens weight and overall lightness. Impact resistance and coatings appear to be slightly more important to younger consumers as well. 

Source: The Vision Council VisionWatch Market Analysis Report Q2 2020 

VisionWatch Q2 2020 Market Research Reports Now Available

The Vision Council’s Q2 2020 VisionWatch market research reports are now available for download. These reports present a topline summary of the overall performance of the optical industry, as well as a detailed look into key product categories, markets, and consumer demographics. Free member reports include:

Consumer & Market Reports

  • Consumer Barometer
  • Market Analysis Report
  • Vision Care Market Quarterly Overview
  • VisionWatch U.S. Optical Industry Report Card
  • Canada Market Overview

Product Category Reports

  • Over-the-Counter Readers Index Report
  • Plano Sunglasses Index Report
  • Up to $30 Plano Sunglasses Index Report    

Click here to download the Q2 2020 Reports.

From consumer opinions to optical market reports, The Vision Council offers hundreds of industry studies for free to members as well as exclusive access to custom research projects. To learn more about how industry research and analysis can drive your business forward, contact Nathan Troxell at

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