Initial National Sunglasses Day 2019 Results

Initial National Sunglasses Day 2019 Results

07/01/2019

National Sunglasses Day 2019 Goes Viral, Secures Consumer and Industry Support on June 27

The Vision Council held another successful National Sunglasses Day on June 27! Due to its efforts, The Vision Council has garnered social media, broadcast and online media impressions for the celebratory day, while securing overwhelming industry support and promotions on June 27. Additionally, one of the campaign's official hashtags #NationalSunglassesDay was trending on Twitter throughout the day. See below for a preliminary overview of the coverage and keep an eye out for an update on impression numbers that will be shared with the membership soon.

Organic Social Media Placements

The Vision Council distributed a press release via PR Newswire on June 24, while aggressively pitching social media editors at key outlets, encouraging social media coverage of the campaign using the official hashtags #NationalSunglassesDay and #SunglassSelfie. As a result, The Vision Council has garnered impressions via the Instagram and Twitter pages of Salma Hayek, Kathie Lee Gifford, The Ellen Show, Bethenny Frankel and the U.S. Secret Service, among many others. The social media results are still being compiled.

Media Tour Placements

This year The Vision Council partnered with celebrity fashion stylist and television personality Brad Goreski to host a series of interviews to share National Sunglasses Day messaging to consumers. The media tour—which resulted in ~23 live and live-to-tape TV and radio interviews—was strategically filmed on June 19, one week prior to National Sunglasses Day, to allow stations more time to prepare their segments leading up to June 27. The media tour has secured 111 placements, resulting in more than 169.6 million broadcast and online impressions on outlets like "Access Hollywood" and "The Daily Buzz" among many others. As part of The Vision Council's partnership with Brad, he also published a sponsored Instagram post for the occasion.

Online Media Placements

Through The Vision Council's pitching efforts, National Sunglasses Day was covered via renowned web outlets including golfdigest.com, yahoo.com, parade.com, elitedaily.com and hollywoodlife.com, among many others. The online media results are still being compiled.

Industry Placements

The Vision Council encouraged the industry at large to promote National Sunglasses Day. Organizations like Maui Jim, Shwood, MODO, Europa, WestGroupe and TURA among many others, offered exclusive online sales incentives, hosted giveaways and more for the commemorative date. Additionally, Optic Nerve, sponsor of the Colorado Rockies, held an interactive event at the field on June 27, and wished the entire stadium a happy National Sunglasses Day on the field sign along with an announcement encouraging game attendees to share an image on social media using the day's official hashtags.

Please direct questions regarding National Sunglasses Day and The Vision Council's efforts to Maureen Beddis, The Vision Council's vice president of marketing and communications, at mbeddis@thevisioncouncil.org

Categories: 
National Sunglasses Day and UV-Protection
General Updates from The Vision Council
Divisions: 
Sunglass & Reader Division
Optical Retail Division
Eyewear & Accessories Division