Download Available! New Focused inSights 2022: Online vs. In-Person Buyers Report

The Vision Council is pleased to share the Focused inSights 2022: Online vs. In-Person Buyers Report as a complimentary download for members.

To download the report, visit The Vision Council’s Research Download Center.

The report provides information on the differences and similarities between online and in-person eyewear buyers, including demographic data, managed vision care use, eye exams, prescription eyeglasses/sunglasses, contact lenses, plano sunglasses, and reading glasses. This report uses data from multiple sources, including The Vision Council’s monthly consumer survey and a survey focused on consumer decision-making. The polls were conducted by The Vision Council in between April and June 2022 among a combined sample of over 17,000 U.S. adults.

Please direct any questions to Alysse Henkel, The Vision Council’s Senior Director of Market Research and Analytics, at ahenkel@thevisioncouncil.org.

Learn More About The Vision Council inSights Research Program

The report is the latest Focused inSights report from The Vision Council’s recently launched inSights Research Program.

Powered by a modern analytics platform, The Vision Council inSights Research Program includes all-new reports developed from updated consumer and market data sources and methodologies. Designed to better serve the needs of members, the new program provides timely data and analysis in an accessible, flexible format.

For more information on The Vision Council inSights Research Program, click here.