Call for Member Marketing/PR Contacts: Consumer Media Outreach

As part of The Vision Council’s strategic plan for 2022 and our continued commitment to consumer outreach and education, The Vision Council is relaunching its consumer PR efforts.

The Vision Council will promote the importance of eye health; eyewear and eyecare trends; and the breadth of products and services available to consumers through earned media placements in target health, fashion and lifestyle outlets.

Over the next few months, The Vision Council will periodically reach out to members to request submissions for consumer media pitches and to gauge interest in participating in media events. To keep these requests streamlined, we ask members to please share their marketing/PR contacts who should receive these types of requests.

Please direct any questions to Hayley Rakus, The Vision Council’s Senior Communications Manager, at hrakus@thevisioncouncil.org.