Custom Research Landing Option

Tailored Research for Your Business

At The Vision Council, we offer Custom Research to help you answer the most critical questions facing your business. Our expert research team is deeply knowledgeable about optical product categories, sales channels, and industry dynamics. Whether you need to understand market trends, test new ideas, or analyze consumer behavior, we create, field, and analyze custom surveys and focus groups to provide actionable insights that guide your strategy.

Using proprietary panels of consumers, providers, and industry professionals, we uncover valuable insights into the challenges and opportunities shaping your business. All Custom Research engagements are proprietary to each client, ensuring that you receive exclusive and tailored research.

Custom Consumer Surveys

Understand the optical consumer mindset with our custom consumer research. We help you uncover critical insights into consumer behavior, preferences, and trends by leveraging proprietary panels and targeted survey distribution.

Key Features

Tailored survey questions based on your business needs
Audience segmentation and crosstab analysis
Market sizing and opportunity identification
Insights into online eyewear shopping trends, Managed Vision Care usage, consumer spending habits, and more

Let us help you better understand your target market and unlock new opportunities.

Custom Provider Surveys

Gain deeper insights into the optical provider landscape through our custom provider research. Our proprietary panel of over 1,000 eyecare providers, including optometrists, opticians, and optometry students is continuously growing, offering you a rich pool of data.

Key Features

Targeted surveys based on demographics such as practice ownership, geography, gender, and professional role
In-depth analysis of provider challenges, economic sentiment, and evolving industry trends
Insights into practice dynamics, staffing, telehealth adoption, and more

Tap into the perspectives of eyecare providers to refine your strategies.

Focus Groups

Gain nuanced, real time feedback through expertly moderated focus groups with consumers or eyecare providers, conducted in person or online.

Key Features

Customized discussion guides centered on your objectives
Recruitment from proprietary panels to match exact profiles
Recordings, verbatim transcripts, and thematic analysis
Highlighted quotes and executive summaries for stakeholder buy in

Let us bring the voice of your audience into the room and ensure you have the data to make confident decisions.

Qualitative Interviews

When individual stories matter, in depth one on one interviews reveal motivations, barriers, and white space opportunities across the optical landscape.

Key Features

Targeted recruiting of consumers, optometrists, opticians, or industry executives
Experienced interviewers skilled in probing sensitive topics
Rich narrative reporting with citable anonymized quotes
Optional longitudinal designs to track attitudinal shifts over time

Partner with us to uncover the insights only a personal conversation can provide.

Custom Data Analytics & Modeling

Leverage The Vision Council’s unmatched data assets including anonymized patient transactions, credit card transactions, consumer and provider survey responses, and government import data.

Key Features

Anonymized patient transaction data for brand and manufacturer share analysis
Consumer credit card spend to assess channel performance, average basket size, seasonality, and competitive benchmarking
Annual survey of 48,000 U.S. adults about their eyecare and eyewear purchases and behaviors for demographic and psychographic crosstabs
Unmatched expertise in understanding tariff and import datasets to quantify supply chain shifts, duty expos

Harness The Vision Council’s data to answer your toughest market questions with precision and clarity.

List of U.S. Eyecare Locations

Unlock access to The Vision Council’s robust directory of independent and corporate eyecare practices across the United States - your trusted resource for high-precision market mapping, sales targeting, and strategic growth.

Key Features

Comprehensive listings of eyecare practices, including store names, addresses, GPS coordinates, operating hours and more
Contact details such as phone numbers and website links for direct outreach
Identification of private equity ownership and group affiliations
Optimized for lead generation and sales targeting across retail channels
Supports geographic and market analysis to identify trends, gaps, and opportunities
Strategic tool for expansion planning, territory optimization, and competitive benchmarking
Enables CRM cleanup and internal database verification to ensure accuracy and coverage

Leverage The Vision Council’s location datasets to power your most important business decisions with accuracy, depth, and clarity.

U.S. Independent Channel Frame Report

Gain clarity into frame sales performance across the U.S. independent eyecare market with The Vision Council’s Frame Report. This go-to resource provides data to help you understand the brands, manufacturers, and styles capturing customer attention.

Key Features

Top 25 brands and Top 10 manufacturers ranked by volume and value percentage
Top 50 frame styles with breakdowns by characteristics such as material, shape, and gender
Actionable insights into what consumers are actually buying through the independent channel
Supports product planning, competitive benchmarking, and portfolio strategy
Ideal for marketing, merchandising, sales enablement, and brand positioning

Powered by real transactions, use The Vision Council’s Frame Report to stay ahead of market shifts and customer preferences.

How It Works

Our research team will work with you to understand your unique challenge and design a Custom Research program tailored to your needs. Projects vary in methodology, scope, format, and pricing, ensuring flexibility based on your specific goals.

1. Consultation & Discovery

We begin by understanding your unique business challenges. Our team will meet with you to discuss your goals and objectives, ensuring we tailor the research to your specific needs.

2. Custom Research Design & Execution

We design tailored research plans aligned with your objectives focused on selecting the right methodologies, identifying target audiences, and executing data collection and analysis to deliver clear, actionable insights.

3. Reporting & Insights Delivery

Once the research is complete, we deliver a detailed report with clear findings and strategic recommendations. Our team will walk you through the results to ensure you understand how to apply the insights to drive your business forward.

Get Started with Custom Research

Have a question or ready to begin your research project? Contact us today, and we’ll develop a proposal for a custom research program that fits your needs. Whether you’re looking to understand consumer behavior, test new products, or analyze industry trends, we’re here to help.