Happy National Sunglasses Day!

Today, June 27, is National Sunglasses Day! The annual day of recognition, brought to life by The Vision Council, reminds consumers that wearing sunglasses is not only fashionable, but also a health necessity to protect the eyes from long- and short-term damage from the sun’s UV rays.

The Vision Council encourages members to participate in National Sunglasses Day by posting on their social media channels using the official hashtags, #SunglassesSelfie and #NationalSunglassesDay, and tagging @TheVisionCouncil on Facebook and Instagram and @OpticalIndustry on Twitter.

For more information about the National Sunglasses Day campaign, visit nationalsunglassesday.com. To share your company’s efforts to help promote National Sunglasses Day, please contact Hayley Rakus at hrakus@thevisioncouncil.org.

Downloadable Marketing Assets

The Vision Council has created downloadable marketing assets for members of industry to use to promote National Sunglasses Day, including new social media images and web banners, as well as sample social media graphics and posts, posters, logos and more. The marketing assets are available to download on the National Sunglasses Day website, here.

Additionally, members of The Vision Council can print National Sunglasses Day promotional materials, from stickers and posters to gift bags and t-shirts, at a discounted rate through The Vision Council’s new Vistaprint ProShop. Click here to create an account and start ordering today. Members of The Vision Council also have access to a consumer-facing social media content calendar for June, which is part of a new member benefit and includes posts for National Sunglasses Day. Click here to download the June calendar.

For more information about the National Sunglasses Day campaign, visit nationalsunglassesday.com.

Categories
Consumer Outreach
Divisions
Sunglass & Reader Division
Optical Retail Division
Eyewear & Accessories Division