The Vision Council secured a “New Year, New You” eyewear trends segment for its Eyecessorize campaign that aired Thursday, Jan. 11, on “Atlanta & Co.,” a morning TV show that has an estimated audience of 20,345 viewers.
Presented by style expert Emily Foley, the segment – which is also available on 11alive.com (receiving 2,820,000 unique... Read More »
Save the date! The Vision Council’s Sunglass and Reader Division Reception, held in conjunction with Vision Expo East in New York, NY, will take place on Friday, March 16, 2018.
Sunglass and Reader Division ReceptionThe Press Lounge at Ink48 653 11th Avenue Friday, March 16, 2018 6:30pm–9pm
Drinks and appetizers will be served.
Questions? Please... Read More »
The Vision Council secured a digital eye strain-focused segment on “Daytime” – a nationally syndicated lifestyle and entertainment show – that aired Jan. 9th on 224 stations with a combined estimated reach of more than 97.1 million viewers.
With Jan. 9th being the first day of the Consumer Electronics Show, lifestyle expert Stefaney Rants let... Read More »
The 2018 Executive Summit being held January 24–26 at the Hotel Del Coronado in California is fast approaching and we are pleased to announce a new panel discussion on the topic of “Curiosity.”
Mike Hundert, Chairman of The Vision Council’s Board of Directors, will facilitate a conversation around leveraging the power of curiosity with key... Read More »
The Vision Council has released its latest custom client-level VisionWatch report, now available in the online market research storefront.
Internet Influence Report Member price: FREE Non-Member price: $1,250
The Internet Influence Report details the results of a consumer study of 10,000 American adults that investigates how optical consumers are... Read More »
We are pleased to report that The Vision Council's Nominating & Governance Committee and Board of Directors have forwarded their nominations to fill the Officer and Director positions for The Vision Council's Board of Directors. Please take a moment to review the 2018 slate of candidates here.
The Nominating & Governance... Read More »
The Vision Council's third quarter 2017 market research reports are now available for download. This includes:
Consumer Barometer Report
OTC Readers Index Report
Plano SG Index Report
Plano Sunglasses Up to $30 Report
TVC Report Card
Detailed Market Analysis Report
Quarterly Market Overview
Canada Market Overview
These reports contain... Read More »
Q3 2017 LPT Tracker Study
The Vision Council's third quarter 2017 LPT Tracker Study is now available for download. This quarterly-produced study examines independent eyecare provider practices regarding their in-office equipment, software purchases and needs.
As always, you can also contact us for our customizable research offerings,... Read More »
‘Arizona Midday’ Presents Holiday-Ready Eyewear
The Vision Council secured a holiday-themed sunwear and eyewear trends segment for its Eyecessorize campaign that aired Thursday, Dec. 7, on “Arizona Midday,” a morning TV show that has an estimated audience of 19,280 viewers.
Presented by style expert Jamie Krell, the segment — which is also... Read More »
Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and garnering more than half a billion consumer media impressions – The Vision Council is encouraging you to begin planning for National Sunglasses Day 2018, now!
It’s our goal to see National Sunglasses Day promoted and celebrated everywhere... Read More »