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As co-organizer of Vision Expo, The Vision Council is pleased to share with members that NOW by Vision Expo, the trends showcase that debuted at Vision Expo East 2022, will return at Vision Expo East 2023, taking place March 16–19, 2023 at the Javits Center in New York City.

Expanding on last year’s showcase, which featured eyewear…

The 2023 Executive Summit is right around the corner! The Vision Council’s room block at the Omni Barton Creek Resort & Spa expires next week on Wednesday, Dec. 7, 2022. After Dec. 7, rooms will be based on availability at the current rates.

Rooms as well as room type and location are available on a first come, first served basis.…

The Vision Council is pleased to share the Focused inSights 2022: Online vs. In-Person Buyers Report as a complimentary download for members.

To download the report, visit The Vision Council’s…

On Monday evening, Dr. Darryl Glover of Defocus Media conducted a live interview with Nathan Troxell, The Vision Council’s Director of Business Development & Special Projects, and two active members of The Vision Council – Tim Swartz, Allure Eyewear and Rebecca Giefer, MODO.

During the interview, the panelists explored leadership in…

The Vision Council reminds members that the November social media content calendar is now available to download and use in their consumer-facing social media marketing.

As part of The Vision Council’s mission to support consumer outreach and education, the calendar is a monthly member benefit and includes suggested concept overviews and…

Dear Members,

As you are aware, The Vision Council and volunteer members have produced and contributed to multiple standards and communications to assist the industry in serving the eyeglass wearing public. The Vision Council serves as the Secretariat to American National Standards Institute (ANSI) Z80 Accredited Standards Committee (…

Last week, The Vision Council’s Government and Regulatory Affairs team drafted a resolution to be introduced on the floor of the House of Representatives, expressing support for the goals of “World Sight Day.”

World Sight Day, which is recognized annually on the second Thursday of October, aims to raise awareness of blindness and vision…

The Vision Council is honoring the life and work of George Chao, a longtime member of The Vision Council and respected industry leader, who passed away last week at the age of 87 after a long and hard-fought battle with Parkinson’s disease.

“George Chao was a pivotal leader in the optical industry for many decades and he will be missed…

The Vision Council recently earned a Power of Associations Silver Award from the American Society of Association Executives (ASAE) for its successful Diversity, Equity and Inclusion efforts.

The Vision Council’s recent diversity, equity and inclusion initiatives include: the launch of The Vision Council’s Diversity, Equity and Inclusion…

The Vision Council collaborated with member company MyEyeDr. to coordinate a live, in person interview for Dr. Laura Dake on Fox 61, the Fox affiliate in Hartford, CT.

During the interview, Dr. Dake spoke to back-to-school eye health topics, from when to book an eye exam for kids and why it’s important to get kids to the eye doctor…