News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Hayley Rakus at

Latest News From The Vision Council

Organizers of Vision Expo Announce New Dates for Vision Expo East 2021: May 25–28, 2021 at the Javits Center

Alexandria, VA – Oct. 1, 2020 – The Vision Council and Reed Exhibitions, organizers of Vision Expo, today announce that Vision Expo East 2021, originally scheduled to take place from March 18–21, will now take place May 25–28, 2021 (Education: May 25–28; Exhibition: May 26–28) at the Javits Center in New York City.

The Vision Council Launches New Brand Identity and Member-Focused Website

Alexandria, VA – September 8, 2020Rebrand Illustrates The Vision Council’s Commitment to the Success of Members; New Website Provides a More Effective Platform for the Organization to Serve the Vision Care Industry

Vision Expo to Host Virtual Career Zone Event on September 22

Alexandria, VA – Aug.

The Vision Council Releases 2019 VisionWatch Cataract Report

Alexandria, VA – July 31, 2020 – The Vision Council recently released the results of the 2019 VisionWatch Cataract Report. Conducted in December 2019, the study measures changes in consumer behavior related to vision and vision correction after undergoing cataract surgery.

Vision Expo Announces Topic for July 22 Virtual EYE2EYE Series Coffee Talk: Open Your Eyes! What Allyship of Diversity & Inclusion Looks Like

Alexandria, VA – July 16, 2020 – On Wednesday, July 22 at 12:15 p.m. EDT, The Vision Council and Vision Expo will host Open Your Eyes!

The Vision Council Raises $38,100 Through the Open Your Eyes Frame Vendue

Alexandria, VA – June 30, 2020 – The Vision Council is pleased to announce that the organization’s Open Your Eyes Frame Vendue has raised $38,100

The Vision Council Announces Open Your Eyes Frame Auction

Alexandria, VA – June 17, 2020 – The Vision Council today announces the Open Your Eyes Frame Auction, a virtual auction during which frames with special significance designed by leading independent eyewear designers will be auctioned off to support two charities, the

The Vision Council Honors One of Organization's Founders, Alan Ritter

Alexandria, VA – June 16, 2020 –The Vision Council is honoring the life and work of Alan Ritter, one of the founders of the organization who passed away last week.

The Vision Council Promotes National Sunglasses Day, Taking Place June 27

Alexandria, VA – June 15, 2020 – The Vision Council is promoting the importance of ultraviolet (UV)-protective eyewear through the celebration of Nat

The Vision Council's May 21 Member Insights Webinar Available for Download

Alexandria, VA – May 22, 2020 – The Vision Council’s recent webinar—Researching Recovery: Exploring Evolving Consumer Behavior and Industry Response During COVID-19—is now available for download