Regional Connection Series Spotlight - Consumer Insights: Pipeline of Potential

Ahead of the Regional Connection Series event, taking place in Chicago at The Drake Hotel on Wednesday, June 15 from noon–7 p.m. CST, The Vision Council is pleased to spotlight the Consumer Insights: Pipeline of Potential presentation. 

To register, click here. Registration closes on Friday, May 27. 

Consumer Insights: Pipeline of Potential 

The Consumer Insights: Pipeline of Potential presentation will be led by Dean Browell, Ph.D, Chief Behavioral Officer for Feedback, at 3:15–4:15 p.m. CST. 

Understanding the pipeline of potential and return customers starts with their behavior and decision-making, not just the lagging indicators of sales data. In this discussion, Dean Browell will reveal qualitative and quantitative data that examines issues of trust and choice with eyecare providers as well as an examination of similar services in other industries. 

To view the full agenda for the event, click here. 

More about Dean Browell, PhD 

As one of the three founders of Feedback, Dean Browell’s experience and long history with behavior and tech in communication makes him a valuable ally in the pursuit of audience research, effective strategies and intelligent implementation. Browell has led Feedback’s research as resident Ph.D and Principal with a passion for how generations interact online. His work can be seen across many industries including tourism, automotive, retail, healthcare, education and more with clients that have ranged from Mini Cooper to CamelBak. To read Dean Browell’s bio, click here.