The Vision Council works to increase sunglass and other ultraviolet (UV)-protective eyewear purchases, while garnering consumer media coverage surrounding UV eye protection and its members' frame and lens products, through its general UV and National Sunglasses Day campaign. In 2016, general UV and National Sunglasses Day outreach resulted in approximately 730 million impressions. Consumer outreach includes traditional public relations efforts, social media promotions, blogger and celebrity partnerships, media tours and more.
Get Involved with National Sunglasses Day 2017
Brought to you by The Vision Council, National Sunglasses Day – held annually on June 27 – is a commemorative date celebrating the importance of wearing UV-protective sunwear. As a member of The Vision Council, you understand the significance of spreading this message throughout the optical industry, with the goal of educating consumers about UV eye safety and increasing product sales.
Building upon the overwhelming success of the 2016 campaign – which went viral, trending on social media and garnering more than half a billion consumer media impressions –The Vision Council is encouraging members to incorporate National Sunglasses Day into their 2017 sunwear sales plans. Click here for more details and to find out how you can get involved.
2017 UV Media Pitching
The Vision Council is working to educate consumers on the eye risks from exposure to the sun's ultraviolet (UV) rays by continuously pitching its key findings from the most recent UV-focused VisionWatch survey to health and lifestyle media outlets nationwide. As part of its pitching efforts, The Vision Council also provides media with information surrounding commonly asked UV-related questions, as well as how to kick start individuals' UV protection habits. The Vision Council's pitching efforts will continue throughout the remainder of the year – and especially throughout May and June in prep for National Sunglasses Day on June 27.
In 2016, National Sunglasses Day resulted in more than half a billion media impressions, becoming an official trending topic on social media. The National Sunglasses Day message was spread throughout top-tier outlets. A snapshot of the coverage includes:
- Online coverage: Examiner.com, TheHuffingtonPost.com, SportsIllustrated.com, Yahoo.com and Vogue.com, among many others
- Broadcast coverage: “TODAY with Kathie Lee & Hoda,” Fox & Friends,” “Fox News,” “Weather Channel” and “GOLF,” among many others
- Social media coverage: Celebrity Instagram posts from Joe Biden, Lea Michele, Pitbull, Victoria Beckham and Whitney Eve Port; publication Instagram posts from Billboard, Cosmopolitan, ELLE, Marie Claire and People; and sports team Instagram posts from ESPN, the New York Yankees, the New England Patriots, the Pittsburgh Steelers and the Carolina Panthers, among many others