The final results from National Sunglasses Day 2017 are in! The Vision Council garnered more than 836 million online, broadcast, social media and print consumer media impressions for National Sunglasses Day, while securing overwhelming industry support and promotions on June 27.
Here is an overview of the consumer media coverage:
55 online... Read More »
Please save the date for the Annual Sunglass & Reader Division (SRD) Happy Hour!
We will be returning to the popular Bouchon, located on the 10th floor of the Venezia Tower (accessible by guest elevators).
Date: Friday, September 15, 2017Time: 5:30–7:30p.m.
Bouchon is the vision of world-renowned chef Thomas Keller, who was named "America's... Read More »
National Sunglasses Day 2017 – The Vision Council's fourth annual campaign to promote the importance of sunwear – went viral yet again with more than 644 million broadcast, online and social media impressions and counting, already surpassing last year's record of 586 million-plus impressions. Additionally, the official #NationalSunglassesDay... Read More »
The Vision Council is kicking off a new video series, available on our LinkedIn page, to bring our members the latest news and announcements from across the organization and throughout the industry. Covering everything from new member benefits and opportunities to breaking news and market updates, be sure to follow The Vision Council's page so you... Read More »
The Vision Council LPT Division’s industry-focused advertising campaign designed to drive eyecare providers, manufacturers, optical labs and the industry at large to contact LPT Division member companies switches gears this week. Beginning late June, all print and electronic ads will be updated to included information about Vision Expo West. Ads... Read More »
The Vision Council's first quarter 2017 market research reports are now available for download. This includes:
• Consumer Barometer Report• OTC Readers Index Report• Plano SG Index Report• Plano Sunglasses Up to $30 Report• TVC Report Card• Detailed Market Analysis Report• Quarterly Market Overview• Canada Market Overview... Read More »
National Sunglasses day is just one week away, and now is the time to capitalize on the campaign’s overwhelming consumer popularity to spread the message of UV protection and increase sales of your UV-protective products in 2017!
It’s The Vision Council’s mission to see National Sunglasses Day promoted and celebrated everywhere eyewear is... Read More »
The rich history of the optical industry is celebrated through the annual induction of individuals into the Lab Division Hall of Fame. Individuals selected for membership to the Hall of Fame are those who have influenced or contributed to the advancement of the optical laboratory industry.
Call for Nominations
The Lab Division Hall of Fame... Read More »
Eyecessorize – The Vision Council’s campaign to promote the fashion and lifestyle aspects of eyewear – has released its fall 2017 children’s look book, which will be used as a short- and long-lead pitching tool to encourage back-to-school eyewear coverage.
The campaign’s team distributed the look book in June to approximately 130 media outlets... Read More »
As you are aware, Proposition (“Prop”) 65, known as the Safe Drinking Water and Toxic Enforcement Act, sets out environmental regulations regarding toxic chemical substances that businesses are subject to when they sell merchandise in California, or if they are physically located in the state. These regulations serve as a “warning” or “labeling”... Read More »