News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

The ATELIER at Vision Expo East Sells Out with Over 75 Independent, Sought-After Designers

Alexandria, VA – February 9, 2024 – The ATELIER at Vision Expo East 2024 has the industry buzzing with excitement for what will be the largest collection of sought-after international independent designers exhibiting under one roof anywhere in the US.…

NOW AWARDS TAKE CENTER STAGE AT VISION EXPO EAST 2024

Alexandria, VA – February 1, 2024 – The Vision Council and RX, co-organizers of Vision Expo, are excited to share NOW by Vision Expo and the accompanying NOW Awards will return to spotlight industry trends with a curated collection of frames from exhibiting designers and brands…

The Vision Council Convened More Than 300 Optical Industry Leaders in Naples, Florida for 2024 Executive Summit

Alexandria, VA – January 25, 2024 – The Vision Council’s 2024 Executive Summit commenced on Monday, January 22 with a beachfront welcome reception hosted by Ashley Mills, CEO of The Vision Council, and continued through Wednesday, January 24.  

The Executive Summit in…

The Vision Council Estimates U.S. Optical Industry Size at $65.6 Billion in 2023 Market Insights Report 

Alexandria, VA – January 23, 2024 – Today, The Vision Council released a new set of comprehensive data estimating the size of the U.S. optical industry for 2023. Using modern research infrastructure, updated data sources, advanced analytics, and a refined methodology, the…

The Vision Council Foundation Launches Silent Auction in Support of Scholarships for Tomorrow's Opticians

Alexandria, VA – January 17, 2023 – Today, The Vision Council Foundation is thrilled to kick off an exclusive silent auction aimed at supporting The Vision Council Foundation’s Opening Your Eyes Scholarship Fund…

Vision Expo East 2024 to Unveil Eyewear and Eyecare Trends, Fashion Forward Showcases, and Cutting-Edge Education at Conclusive & Celebratory New York City Show

Alexandria, VA – January 16, 2024 – Vision Expo East 2024, co-hosted by The Vision Council and RX, is on track to be a landmark event for the eyecare and eyewear industry worldwide, with over 450 eyewear and eyecare companies gearing up to display their latest products and…

The Vision Council Announces New Hires and Promotions For 2024

Alexandria, VA – January 11, 2024 – The Vision Council, the leading trade association for the optical industry, is excited to welcome new team members and announce staff promotions for 2024. This continued focus on nurturing talent underscores the organization's commitment to…

THE BEST IN OPTICAL EYEWEAR DESIGN TO BE AWARDED AT VISION EXPO EAST 2024

Alexandria, VA – January 4, 2023 – The Vision Council and RX, the joint organizers of Vision Expo, have announced the return of NOW by Vision Expo. The dynamic display and awards program…

THE VISION COUNCIL UNVEILS FOCUSED INSIGHTS 2023: PARENTAL PERSPECTIVES ON MYOPIA

Alexandria, VA – December 12, 2023 – Today, The Vision Council released a new research report highlighting parents’ awareness and experiences with childhood myopia. The report, Focused inSights 2023: Parental Perspectives on Myopia suggests that there is a…

THE VISION COUNCIL ANNOUNCES THE PUBLICATION OF THE ASC Z80 SPECTRAL BANDS TASK FORCE TECHNICAL REPORT

Alexandria, VA – December 8, 2023 – The Vision Council and ASC Z80 are pleased to announce the publication of the Spectral Bands Task Force Technical Report…