Alexandria, VA (Aug. 14, 2019) – The Vision Council is pleased to announce the publication by ASTM of a new eye protection standard, ASTM F3164-19 Standard Specification for Eye Protectors for Racket Sports (Racquetball, Squash, Tennis). This new standard replaces the previous requirements for racket sports eye protection contained within ASTM... Read More »
Alexandria, VA (July 29, 2019) – The Vision Council is pleased to announce the Lab Division's Directors' Choice Award recipient and the industry veterans who have been selected to be inducted into the Lab Division Hall of Fame for 2019.
The Division has named Steve Sutherlin, The Vision Council's Lab Division liaison and former president of... Read More »
Alexandria, VA (July 18, 2019) – The Vision Council is proud to announce another successful celebration of National Sunglasses Day. Due to its efforts, The Vision Council garnered more than 1.2 billion online, social media and broadcast consumer media impressions, surpassing last year's total impression numbers for the commemorative date.... Read More »
Alexandria, VA (June 27, 2019) – In honor of National Sunglasses Day—a commemorative date held annually on June 27 celebrating the importance of wearing shades to protect the eyes from the sun's harsh ultraviolet (UV) rays—The Vision Council briefed Congressional staff this afternoon on campaign messaging and established the importance of... Read More »
Alexandria, VA (June 21, 2019) – The Vision Council is promoting the importance of ultraviolet (UV)-protective eyewear with the annual celebration of National Sunglasses Day, taking place this coming Thursday, June 27. The commemorative holiday, which has garnered support and promotions from organizations across the eyewear and eyecare industry,... Read More »
Alexandria, VA (June 10, 2019) – Last week The Vision Council hosted the second of four events in their new Summit Series. The Optical Innovation Summit—held June 5–6 in Boulder, Colorado—gathered C-level executives and emerging companies in the vision care space to discuss the inevitable changes affecting optical retail.
With the goal of... Read More »
Alexandria, VA (May 30, 2019) – The Vision Council is proud to announce their National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best Viral Campaign category.
The Bulldog PR Awards recognize outstanding public relations and communications campaigns from the previous year through 40 categories, each highlighting a unique topic... Read More »
Alexandria, VA (May 15, 2019) – The Vision Council is proud to introduce their new Summit Series for 2019, facilitated by Bart Foster, strategic advisor to The Vision Council. This series of exclusive events will help feed the growing desire to better the optical industry and individuals' careers through targeted events for everyone from future... Read More »
Alexandria, VA (May 6, 2019) – The New York State Optometric Association (NYSOA) Board of Directors and Awards Committee has announced The Vision Council as the winner of their 2019 Communications Award.
The NYSOA Communications Award can be given to any newspaper, magazine, journalist, radio or television station for outstanding contributions to... Read More »
Alexandria, VA (April 26, 2019) – The Vision Council wrapped up its time in Temecula, California this week with a successful inaugural Fast-Track Leadership Summit—April 24-25—and COLA Spring Meeting—April 25-26. Both events attracted industry leaders for networking opportunities and group discussions, plus essential panels and can't-miss industry... Read More »
Alexandria, VA (March 28, 2019) – The Vision Council in tandem with Vision Expo executed a series of press initiatives surrounding Vision Expo East including a well-attended off-site press preview, a Show Floor press walk-through and individualized Show Floor press appointments. Additionally, The Vision Council featured a full-page ad in the New... Read More »
Alexandria, VA (March 14, 2019) – The Vision Council, in tandem with Think About Your Eyes, teamed up with The Jane Club to host a three-day event at South by Southwest March 8–10, to educate attending media, celebrities and influencers about eye health and style.
The Jane Club is an exclusive workspace in Los Angeles geared toward working moms... Read More »
Alexandria, VA (Feb. 27, 2019) – The Vision Council's Eyecessorize campaign will release its spring/summer 2019 trend kit to approximately 300 fashion, health and lifestyle editors nationwide in the upcoming week. The digital kit is designed to enhance the mission of the campaign to promote eyewear and sunwear as must-have fashion and lifestyle... Read More »
Alexandria, VA (Feb. 12, 2019) – February is Low Vision Awareness Month and The Vision Council is spotlighting the month through its social media platforms. Low vision is the term used to refer to a visual impairment that is not correctable through surgery, pharmaceuticals, glasses or contact lenses. Though The Vision Council's dedicated Low... Read More »
Alexandria, VA (Jan. 31, 2019) – The Vision Council's 2019 Executive Summit is underway with a lineup of networking events, Division and Committee meetings, and inspiring keynote speakers focusing on the theme of "Contagious Leadership – Strategies for Cultivating People While Producing Business Results." The event — taking place Jan. 30 - Feb. 1... Read More »