National Sunglasses Day 2022 New York City Media Event
On June 21, 2022 The Vision Council hosted a consumer media and influencer event at a trendy rooftop venue in New York City to amplify awareness for National Sunglasses Day. Attendees were invited to enjoy cocktails and light bites, learn about the importance of UV protection, and discover the latest sunglass and UV protection products from The Vision Council’s members.
38 media and influencers attended, including editors from Bustle, Cosmopolitan, Marie Claire, New York Post, Oprah Daily, People en Espanol, POP Style TV, PopSugar, Real Simple, Refinery29.com, Seventeen, Today.com, Us Weekly, Vision Monday, W Magazine, Women's Health, as well as several freelancers.
More than 30 members of The Vision Council contributed sunglasses and product options for a 'Sunglass Suite' featuring more than 140 different sunglass styles. Optician Sheena Taff (@optician.about.town) was on-site to help guests find the best styles for them.
Attendees also learned about the importance of UV eye protection through a fireside chat hosted by Julee Wilson, Beauty Editor at-large at Cosmopolitan and two of The Vision Council’s medical advisors, Dr. Justin Bazan and Dr. Jennifer Tsai.
How To Get Involved
For more information on The Vision Council’s consumer PR efforts and how to get involved, please contact Hayley Rakus, The Vision Council’s Senior Communications Manager, at email@example.com.