LPT Division Campaign Promotes Members as Industry Experts
The Vision Council has launched a new phase of its industry-focused campaign designed to drive eyecare providers, manufacturers, optical labs and the industry at large to contact LPT Division member companies and visit exhibiting members at Vision Expos East and West, positioning members as the go-to experts for updating outdated lens processing technologies.
The campaign encourages these audiences to invest in the latest lens processing software and equipment to make an exponential difference in their bottom line, identifying cost and time savings while preparing their business for the future of the eyewear industry. Later in the year, the campaign will also direct these audiences to take advantage of year-end tax incentives on lens processing equipment.
The campaign, which covers many categories of member offerings including consumables, software, finishing equipment, surfacing equipment, and instruments, provides a complete library of LPT member companies - including their Vision Expo booth locations at lpt.thevisioncouncil.org.
The campaign began running email advertisements and social media placements through Vision Expo at the start of March, and continues with pre-Show email advertisements through industry publications and on-site placements in the Vision Expo Show Daily publications.