Will you be at South by Southwest?


The Vision Council is capitalizing on South by Southwest (SXSW) with a private event to spread awareness of the importance of eyecare and eyewear. The private event—which is invite-only, and geared toward consumer-facing media, fashion/lifestyle/health/tech influencers and renowned celebrities—will promote all of The Vision Council's messaging, from the importance of annual eye exams, to digital eye strain, to UV eye protection, to reading glasses, to children's eye health.

If your company also plans to partake in SXSW, please let The Vision Council know—we would love to cross-promote our efforts via social media. Reach out to Lindsey Ruhe, The Vision Council's senior marketing and communications manager, consumer programs, at lruhe@thevisioncouncil.org with details about what you have planned in Austin, TX.

General Updates from The Vision Council
Sunglass & Reader Division
Lens Division
Lab Division
Lens Processing Technology Division
Low Vision Division
Optical Retail Division
Eyewear & Accessories Division