The Vision Council Spreads Eye Health Messaging Through Healthy Vision Month Interviews
The Vision Council hosted a Healthy Vision Month media tour in early May, spreading general eye health tips, digital eye strain messaging and eyewear fashion trends. The series of broadcast interviews with optometrist and medical adviser Dr. Justin Bazan and CEO of The Vision Council Ashley Mills were filmed during the second week of May and are airing throughout the month. Resulting in 22 live and live-to-tape radio and TV interviews that have aired thus far, as well as an Audio News Release, the media tour has garnered more than 11.4 million impressions and counting. A sample segment from "Coast Live" is available via YouTube.
For more information or questions regarding The Vision Council's Healthy Vision Month initiatives and consumer campaigns, please reach out to Maureen Beddis, The Vision Council's vice president of marketing and communications, at email@example.com.