The Vision Council Shares Digital Eye Strain Messaging in Q1

The Vision Council executed a series of initiatives January through March to promote the importance of protecting the eyes from digital devices with specialized frames and lens technologies. Collectively, these initiatives resulted in about 438 million impressions.

In January, The Vision Council capitalized on the Consumer Electronics Show to distribute a PR Newswire press release sharing key statistics from the digital eye strain VisionWatch survey, plus top-level digital eye strain messaging, on opening day of the conference. The release was picked up by 175 media outlets—notably Markets Insider, Washington Business Journal and San Francisco Business Times, among others—reaching an audience of more than 9.5 million.

In February, The Vision Council partnered with SWNS—a news content creation platform—to generate an editorial-like story centered on the concept of "Workaholics," discussing the effects of over-working and overuse of digital device usage on the eyes and body. The story not only incorporated key statistics from the digital eye strain VisionWatch survey, but also supporting research from a customized OnePoll survey. The story was picked up by 76 outlets—notably Yahoo.com, NYPost.com and MSN.com, among others—garnering more than 428 million impressions.

In March, The Vision Council partnered with tech influencers Brandy Morgan and Michael Fischer for sponsored Instagram, blog and YouTube posts focused on digital eye strain messaging, plus featuring member product from ClearVision Optical's BluTech Eyewear, ZEISS and Modern Optical. Altogether, their posts resulted in 924,800 impressions.

For more information about these initiatives, please reach out to Maureen Beddis, vice president of marketing & communications, at mbeddis@thevisioncouncil.org.