The Vision Council Secures Readers-Focused Delta Sky Magazine Placements
To spread awareness of the importance of reading glasses, The Vision Council partnered with Delta Sky Magazine to secure the following readers-focused placements in its August men's health issue: a full-page print advertisement, an editorial print article and an online advertisement housed on DeltaSkyMag.com.
Delta Sky Magazine is the official publication for Delta Airlines, reaching 5.9 million readers. Its online app offers digital versions of the magazine's issues, garnering 4.5 million monthly impressions, and its website results in 33,000 unique monthly pageviews.
The full-page print advertisement offers a snapshot of what reading glasses are and how they can benefit an individual's eye health, encouraging readers to have an annual eye exam to find out what lens strength is right for them and leading them to TheVisionCouncil.org/readers for more information, as does the online advertisement. Providing a more in-depth look at men's eye health, specifically for the 40-plus age group, the article offers insight from Dr. Justin Bazan, O.D. and medical adviser to The Vision Council. View the digital version of the advertisement and article here.
For more information about this initiative, please reach out to Lindsey Ruhe, The Vision Council's marketing & communications manager, consumer programs.