UPDATE: South by Southwest Eye Health Event
The results from The Vision Council and Think About Your Eyes' three-day South by Southwest event are in. Collectively, the organizations garnered more than 378 million consumer media impressions based on event initiatives and outreach. Below is an overview of the impressions generated from celebrity, influencer/blogger and broadcast placements.
The organizations partnered with numerous celebrities—including Gwyneth Paltrow, Olivia Wilde, June Diane Raphael, Brooklyn Decker and Milana Vayntrub—for sponsored Instagram coverage of the importance of eye health and style. Additionally, Camila Alves was photographed at the event space. Photos of these celebrities were pitched to and picked up by renowned entertainment outlets like HarpersBazaar.com, ExtraTV.com, Variety.com, EOnline.com and People.com, among many others. The placements in the entertainment outlets—which not only included the photos of the celebrities in the event space, but also mentioned The Vision Council and/or Think About Your Eyes with top-level eye health event information—garnered more than 367 million impressions. The celebrities' Instagram posts garnered more than 9 million impressions.
The organizations also partnered with local and regional influencers/bloggers—including, but not limited to, Jen Pinkston of TheEffortlessChic.com, Dani Austin of DaniAustin.com, Michelle of AGirlFromTX.com, Lee Anne Benjamin of LifeByLee.com and Kristen Joy of KristenDukePhotography.com—attending South by Southwest for sponsored Instagram and blog coverage. The influencers'/bloggers' Instagram and blog posts garnered more than 1.8 impressions.
Additionally, the organizations secured broadcast segments on "We Are Austin" and "KVUE Austin" featuring optometrist and medical adviser Dr. Justin Bazan and style expert Lindsey Ruhe highlighting top-level messaging shared at the event. The segments garnered more than 85,000 impressions.
The Vision Council, with Think About Your Eyes, teamed up with The Jane Club to host a three-day event at South by Southwest to educate media, celebrities and influencers about eye health and style. The Jane Club is an exclusive workspace in Los Angeles geared toward working moms and their families—the ideal audience to speak to about making vision a priority for the entire family and all age groups. The Vision Council and Think About Your Eyes sponsored The Jane Club's pop-up workspace in Austin, TX, and leveraged the space to showcase a variety of eyeglass, sunglass, readers and lens product, while speaking to the importance of annual eye exams, UV eye protection, digital eye health and children's eye health.
For more information about the event and resulting coverage, reach out to Maureen Beddis, vice president of Marketing & Communications for The Vision Council, at firstname.lastname@example.org.