Patent Trademark Office refuses Snapchat's 'Spectacles' Application
In her refusal letter, the PTO Examiner noted that the Snapchat application describes hardware and peripherals that are optical instruments, including lenses and a frame. Her examination determined that the term “spectacles” is used to describe many other optical products, including an existing device advertised as a “spectacle with a camera”. Thus the applied-for mark was determined to be merely a descriptive term and is not eligible for registration under Section 2(e)(1) of the Trademark Act.
Snapchat sought to prove foreign registration, but their application is currently suspended due to a failure to provide timely evidence. They may try to narrow their application for specific use, but will not be able to claim and trademark ownership for the word “spectacles.”