National Sunglasses Day Wins Gold in Bulldog PR Awards

The Vision Council's National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best Viral Campaign category!

The Bulldog PR Awards recognize outstanding public relations and communications campaigns from the previous year through 40 categories, each highlighting a unique topic. The Best Viral Campaign category spotlights a sensational campaign that had an incredible impact on consumers, and the measurable results of that campaign.

National Sunglasses Day takes place annually on June 27, and last year's campaign efforts resulted in more than 1 billion online, broadcast and social media impressions.

With this year's celebration fast approaching, now is the time to make plans to join in the movement! Keep last year's momentum going by posting a #SunglassSelfie on social media this #NationalSunglassesDay and be sure to use the official aforementioned hashtags.

Questions regarding The Vision Council's National Sunglasses Day campaign can be directed to Maureen Beddis at

Sunglass & Reader Division
Eyewear & Accessories Division