National Sunglasses Day 2016 Snags Top Media Relations Accolades
The Vision Council’s National Sunglasses Day 2016 campaign earned a Bronze Bulldog Media Relations Award for best use of social media in the business/consumer space via Bulldog Reporter, an organization dedicated to facilitating public relations and corporate communications professionals to achieve superior competitive performance. All Bulldog Awards in the Media Relations category are judged by award-winning journalists – this year’s judges hail from several top-tier outlets including The Washington Post, USA Today, Forbes and The Oregonian.
National Sunglasses Day 2016 – The Vision Council’s campaign to promote the importance of UV-protective eyewear, which takes place annually on June 27 – garnered more than 586 million online, broadcast and social media impressions. Approximately 149 million of those impressions stemmed from social media placements via the celebrity Instagram pages of Joe Biden, Lea Michele, Pitbull, Victoria Beckham and Whitney Eve Port; the publication Instagram pages of Billboard, Cosmopolitan, ELLE, Marie Claire and People; and the sports team Instagram pages of ESPN, the New York Yankees, the New England Patriots, the Pittsburgh Steelers and the Carolina Panthers, among many others. Additionally, National Sunglasses Day was a “trending” topic on Facebook on June 27, 2016.
The Vision Council encourages you to capitalize on National Sunglasses Day’s overwhelming consumer and media popularity in the social media space by participating in this award-winning campaign to spread the message of UV protection and increase sales of your products in 2017. We are arming you with the resources you need to help make the June 27 commemorative date a huge success, yet again. Visit thevisioncouncil.org for details about how to get involved, and how to access official National Sunglasses Day marketing collateral.
Please share your National Sunglasses Day plans with The Vision Council, so our team can further assist with and promote your efforts. The Vision Council can provide members with additional materials, including UV research, infographics and sample social media posts. Reach out to Jessica Lutz and Lindsey Ruhe, The Vision Council’s marketing & communications managers, or visit thevisioncouncil.org, for more information.