Member Video Update: Getting the Most out of Vision Expo

Member Video Update: Getting the Most out of Vision Expo


In the latest installment of The Vision Council's Member Video Update series, available on our LinkedIn page, we're joined by The Vision Council's senior director of trade shows, Angela Harar, to find out how members can get the most out of exhibiting at Vision Expo West.

Quick Tips from the Video:

  • The most important, free marketing resource at your disposal is your online showroom in the My Show planning tool. Exhibitors who completely update their company's profile have a greater opportunity to receive more qualified leads through the new Recommendations Program. If your company or product matches the need of an attendee, you'll be listed in their My Show account as a 'recommended company' based on their needs and product interests.
  • Submit Your Show Specials and New Product Information. If you're having a contest or raffle, discounts or special events at your booth, or promoting new product information - anything from new licenses to research findings or technological advances, submit your specials through your exhibitor dashboard and we'll promote them for free.
  • Expand Your Media Reach with Vision Expo Press Opportunities. Increase awareness of your company and products through a press conference on-site at the Show, or submit your press releases through your dashboard and we'll distribute it to the full Vision Expo media audience – all for free as a show exhibitor.

As co-owners of International Vision Expo, The Vision Council has a team of staff working year-round on strategic initiatives to provide the most value possible to our exhibitors and attendees. For more information on exhibitor benefits, or any questions related to Vision Expo, contact us at

This video series brings our members the latest news and announcements from across the organization and throughout the industry. Covering everything from new member benefits and opportunities to breaking news and market updates, be sure to follow The Vision Council's LinkedIn page so you don't miss a thing.

Questions on the video series? Contact Jessica Lutz, The Vision Council's marketing and communications manager, and visit the Vision Expo Exhibitor Marketing web page to learn more about the free tools available.

Member Meetings at Vision Expo West
Exhibitor Opportunities at Vision Expo West
Eyewear & Accessories Division
Lens Division
Lens Processing Technology Division
Low Vision Division
Lab Division
Sunglass & Reader Division