Introducing The Vision Council's Summit Series

Dear Valued Member,

As the industry evolves and grows, the need to gather together to learn from and connect with one another is becoming more and more essential. We have seen the want and need to take the energy and passion from our annual Executive Summit and develop it into unique events throughout the year. In response, as the leading industry trade association, we are proud to announce the introduction of The Vision Council's Summit Series.

This series of exclusive events will help feed the hunger to better the optical industry, our members' companies and individuals' careers through targeted events for everyone from future forerunners, to C-level executives, to marketing professionals, and driven leaders.

The four events are as follows:

  • Fast-Track Leadership Summit (April) – Designed to inspire, motivate and educate future industry leaders, by providing critical tools and techniques to ensure a productive professional career.
  • Optical Innovation Summit (June) – Focused on interactive, hands-on ideation, where industry leaders will discuss and debate the inevitable changes affecting optical retail.
  • Marketing Insights Summit (October) – A two-day hands-on session targeting marketing executives in the vision care industry focusing on marketing insights, customer experience and industry trends.
  • Executive Leadership Summit in partnership with the Aspen Institute (November) – Intended for motivated leaders looking to build upon their skill set for personal and professional development to positively impact and inspire their teams.

Attendee criteria differs for each event, but if the above sparks your interest and aligns with your goals, please reach out to be added to the list of considered attendees.

Change is happening quickly, so we designed these events to help us harness the insights of those leading the change and identify opportunities for all to grow and evolve, as we have committed to through our mission.

We are so excited to see these events come to fruition throughout the year and culminate with our 2020 Executive Summit. Next year's Executive Summit will see an improved structure with the aim of giving participants a more enjoyable and valuable experience and leave with a strong directive for the year ahead.

For more information, please visit Further questions can be directed to Greg Chavez, The Vision Council's executive vice president of operations and membership, at


Ashley A. Mills
Chief Executive Officer
The Vision Council

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