Eyecessorize Partners with Top Influencers for New York Fashion Week
The Vision Council's Eyecessorize campaign teamed up with two top-tier fashion and lifestyle bloggers—Marni Harvey and Preston Konrad—for sponsored Instagram and blog posts surrounding men's and women's New York Fashion Week (NYFW) this February.
In an effort to promote fashion-forward frames and encourage their followers to start an eyewear collection to complement their ever-changing wardrobes, each blogger featured on-trend eyewear and sunwear from the following members of The Vision Council and exhibitors of Vision Expo: De Rigo REM, Classique Eyewear, Lafont, Marchon, Marcolin, WestGroupe, Zyloware, TOMS Eyewear, Shwood and l.a.Eyeworks.
Throughout the week, Marni and Preston each posted five photos to their Instagram pages featuring their frames (one pair per post), tagging the featured eyewear brands and the Eyecessorize campaign. Marni and Preston each finished NYFW with an eyewear roundup post to their blogs spotlighting the brands they wore throughout the week and explaining how they styled each pair of frames. Altogether, these posts garnered over 1.5 million impressions.
For more information, visit thevisioncouncil.org and scroll to view collages of their posts.