Eyecessorize Partners with Top Influencers for New York Fashion Week

Eyecessorize Partners with Top Influencers for New York Fashion Week


The Vision Council’s Eyecessorize campaign teamed up with three top-tier fashion and lifestyle bloggers—Christie Ferrari, Joseph Lucido and Moti Ankari—for sponsored Instagram posts surrounding men’s and women’s New York Fashion Week (NYFW) in February.

In an effort to promote fashion-forward frames and encourage their followers to start an eyewear collection to complement their ever-changing wardrobes, each blogger featured on-trend eyewear and sunwear as illustrated by members of The Vision Council and exhibitors of Vision Expo TURA Inc., Modo Eyewear, Etnia Barcelona, Safilo Group, Kenmark Eyewear, Vuarnet, Mondottica, Robert Marc and ic! berlin.

Throughout the week, Christie, Joseph and Moti posted a mix of videos, Boomerangs and images on Instagram, and finished NYFW with an eyewear roundup post on their blogs spotlighting the brands they wore throughout the week and explaining how they styled each pair of frames. Altogether, the posts garnered more than 5 million impressions.

For more information visit thevisioncouncil.org.

Sunglass & Reader Division
Lens Division
Lab Division
Lens Processing Technology Division
Low Vision Division
Optical Retail Division
Eyewear & Accessories Division