'Daytime' Debuts Springtime Eyewear


The Vision Council secured a spring eyewear and sunwear trends segment for its Eyecessorize campaign that aired Friday, March 24, on “Daytime”, a nationally syndicated lifestyle show that has an estimated audience of 2,209,570 viewers. Presented by beauty and lifestyle expert, Kate De Ponte the segment is also available on wfla.com garnering 1.4 million unique visitors per month.

Kate featured springtime trends like rosy hues for women and unexpected details for men as illustrated by product from Eyewear & Accessories Division members Altair Eyewear and Modo, as well as Sunglass & Reader Division member Icon Eyewear. Viewers were reminded to pick up a new pair of sunnies to protect from harmful ultraviolet (UV) rays this spring and summer, and were directed to eyecessorize.com, where hi-res imagery of the featured frames and purchasing information is available.

To view a video clip of the segment, please click here.

Eyewear & Accessories Division
Sunglass & Reader Division