April COVID-19 Optical Impact Consumer Study | Download Now
The Vision Council serves as a leading resource for the most comprehensive optical industry research, fielding surveys on a regular basis to monitor attitudes and behaviors among consumers, industry member companies and eyecare professionals. Below is a snapshot of compelling data from the research team's recent studies.
More than one third of consumers still staying in touch with their eyecare provider in some form during COVID-19
More than one third of U.S. adult consumers were still staying in touch with their eyecare provider in March and April, even with most offices shut down preventing in-person contact or visits. Consumers were most likely to report using regular telephone calls, email/text/social media message exchanges and videoconferencing/chatting apps to stay in touch with their ECP during the COVID-19 crisis.
Available for Download: April COVID-19 Optical Impact Consumer Study
The Vision Council has released the results of the April COVID-19 Optical Impact Consumer Study. The study gauges consumers' level of concern about the COVID-19 pandemic and tracks trends related to their interactions with eyecare providers, eye exam intent and eyewear purchases. Click here to access the full report.
The Vision Council's research team will host a webinar on Thursday, May 21 at 12 p.m. EDT to present the latest findings on consumer, member and eyecare provider sentiment and behavior. To register for the webinar titled, Researching Recovery: Exploring Evolving Consumer Behavior and Industry Response During COVID-19, click here.
From consumer opinions to optical market reports, The Vision Council offers hundreds of industry studies for free to members as well as exclusive access to custom research projects. To learn more about how industry research and analysis can drive your business forward, contact Nathan Troxell at firstname.lastname@example.org.