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The Washington Post recently published an article about how to buy reading glasses, detailing important information and actionable, practical tips to help consumers when making a purchase. The article supports many of The Vision Council's key messages, including: the importance of an annual eye exam; recent innovations in eyecare and eyewear;…

Given the unprecedented nature of the COVID-19 outbreak, The Vision Council is conducting ongoing research among members and eyecare providers to get a broad understanding of how the market is reacting to tightening restrictions, consumer sentiment and government guidance.

As a part of this effort, we fielded two studies asking 100…

The federal government has issued guidelines specifying what is classified as essential and non-essential businesses; however, the decision regarding which businesses can remain open and which must be closed during times of crises is ultimately made by each state government.

These requirements are subject to change as the status of the…

The Vision Council and VisionWatch are continuing to track the evolving eyewear and eyecare behavior of American consumers in response to the COVID-19 pandemic. As the COVID-19 situation continues to change every day, and throughout the day, U.S. consumers are changing their behavior to avoid contracting the virus.

The Midpoint March…

As we continue to monitor the spread of COVID-19 and its day-to-day effects across the world and at home in the U.S., The Vision Council is delving into how consumers' reactions are affecting the ways they take care of themselves, especially their eyes. The Vision Council's research team conducted a survey of over 10,000 adults across the U.S.…

Dear Valued Member,

We are continuing to closely follow the impact of COVID-19 with the well-being of our members and employees first in mind. Based on what we are learning from the Center for Disease Control (CDC),…

Dear Valued Member,

We want to express our concern for everyone impacted by coronavirus. Based on our active and close monitoring of ongoing developments related to the COVID-19 virus; recent reports from public health officials and in line with national and regional authorities and World Health Organization (WHO) guidelines, together…

After five years with The Vision Council, Steve Sutherlin has announced his retirement as Lab Division Liaison. Steve's expertise in the optical industry and his outstanding leadership experience speaks for itself. He held the position of President of the Optical Laboratories Association from 2005 to 2006, and was a member of the Association's…

2020 COLA Spring Meeting
April 23-24, 2020
Temecula Creek Inn
Temecula, CA

Registration is now open for the 2020 COLA Spring Meeting!

Potential agenda items/topics include:

  • Industry 4.0 Panel: What We've Accomplished So Far & Where We're Headed
  • Consumer Electronics Show New Tech Roundup

The Vision Council will be hosting a meeting for all members—Insights: An All Member Session—in conjunction with its division & committee meetings on Thursday, March 26th from 10:30 a.m. to 12:30 p.m. at the Crowne Plaza in Times Square.

During Insights, members will get a look at the Think About Your Eyes Campaign plans for 2020, the…