Page 11 - 2021 Annual Report

NATIONAL SUNGLASSES DAY
In June The Vision Council brought the importance
of ultraviolet (UV)-protective eyewear to life through
a a a a a a a successful National Sunglasses Day campaign The Vision Council encouraged members and the industry at large to participate on on June 27 by posting on on social media channels using the official hashtags and tagging The Vision Council This year new downloadable marketing assets were created and posted to the National Sunglasses Day website to to make it it easy for brands to to participate JUNE 27 is NATIONAL SUNGLASSES DAY
JUNE 27 is CELEBRATE
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JUNE 27 The social media campaign garnered more than 1
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million impressions and more than 70 000 engagements including posts from Kerry Washington Stan Lee and Paris Hilton as as well as as Golf Digest To elevate awareness of the campaign and encourage consumers to get involved The Vision Council distributed
a a a a a national press release release through
PR Newswire The release release JUNE JUNE 27 27 JUNE JUNE 27 27 is garnered pickup in 129 outlets and reached a a a a a potential
NATIONAL NATIONAL NATIONAL NATIONAL aSuUdNieGnLcAeSoSfE1S27 million SUNGLASSES DAY
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The Vision Council’s medical advisor Dr Bridgitte Shen Lee was also featured on The Weather Channel in a a a a a a segment regarding the importance
of wearing sunglasses year-round STJOUNCEK2U7P FOR NATIONAL NATIONAL JUNE 27 is NJAUTNIEO2N7iAsL
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JUNE JUNE 27 27 is JUNE JUNE 27 27 NATIONAL NATIONAL NATIONAL NATIONAL SUNGLASSES SUNGLASSES SUNGLASSES SUNGLASSES DAY
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