Story Ideas

Story Ideas

These suggested editorial ideas are presented as thought-starters for bloggers, reporters and editors. For more information or to schedule an interview, contact Jessica Lutz, The Vision Council's Marketing & Communications Manager, at (703)740-2248 or via email.

Eyes are the windows to your health.

An eye care provider can spot signs of certain health problems -- not only eye disorders like cataracts and glaucoma, but also systemic illnesses like diabetes mellitus and cardiovascular disease. Sometimes the signs of these diseases are visible in, on, or around the eyes long before other symptoms appear.

How many Americans wear sunglasses and why? Fashion or function?

Eye protection is always in season...and in fashion. A 2013 study from The Vision Council found that 40 percent of adults still do not wear sunglasses while outside. People value their sense of sight, and it is a fact that UV exposure can cause serious vision issues. Learn how sunglasses and other protective eyewear can prevent issues before they start and help to mitigate future eye damage for both adults and children.

Low vision is a large problem with little awareness.

Millions of people in the U.S.-2.9 million-to be exact, suffer from low vision. Most everyone knows someone with low vision. He or she could be an aging relative or friend struggling to see. It is most common in people aged 60+. It is important to notice if someone is suffering from low vision because many people equate vision loss with loss of their independence. 

How does lens technology help me see better?

There is a lens technology to help every eyeglass wearer by providing enhancements that improve vision and protect eyes as well as enrich visual performance and increase comfort. From lens treatments that enhance active lifestyles and everyday activities by repelling water, fog, fingerprints and dirt, to progressive lenses-formerly known as bifocals-that are fabricated with no telltale line between near and far vision correction. There are also high definition lenses that can give the wearer a wider and sharper field of vision. There's a lens technology for every age and activity.

What should you ask the doctor during your eye exam?

As with any doctor, people should be prepared to discuss any changes or challenges they might have. Tell the doctor your story - What's your job? When do your eyes feel tired? How long do you look at a computer every day? 

Once he/she knows the challenge or vision changes, the eye care provider will work to find the device that's right. From eyeglasses with specific lens treatments or special computer glasses, to sunglasses with UV protection and more, there is a vision solution for everyone.