Story Ideas

Story Ideas

These suggested editorial ideas are presented as thought-starters for bloggers, reporters and editors. For more information or to schedule an interview, contact Jessica Lutz, The Vision Council's Marketing & Communications Manager, at (703)740-2248 or via email.

Eyes are the Windows to Your Health

An eyecare provider can spot signs of certain health problems – not only eye disorders like cataracts and glaucoma, but also systemic illnesses like diabetes mellitus and cardiovascular disease. Sometimes the signs of these diseases are visible in, on or around the eyes long before other symptoms appear.

The Benefits of Lens Technology

There is a lens technology to help every eyeglass wearer by providing enhancements that improve vision and protect the eyes, as well as enrich visual performance and increase comfort. From lens treatments that enhance active lifestyles and everyday activities by repelling water, fog, fingerprints and dirt, to progressive lenses – formerly known as bifocals – that are fabricated with no telltale line between near and far vision correction, there are varying options available. There are also high definition lenses that can give the wearer a wider and sharper field of vision.

Say Yes to Annual Eye Exams

Receiving a comprehensive annual eye exam is an important part of maintaining your overall health. As with any doctor, people should be prepared to discuss any changes or challenges they might have during an eye exam. Tell the eye doctor your story – What's your job? When do your eyes feel tired? How long do you look at a computer every day? That way, they'll be able to have a full picture of your eye health needs to determine what eyewear is best for you. Schedule an appointment with your local eyecare provider, and while you're there, pick out a new pair of frames to update your collection.

The Lowdown on Digital Eye Strain

Digital screens have become a normal part of life, but that doesn't mean you need to live with the discomfort that commonly comes with staring at them. Almost any pair of fashionable frames can be outfitted with lenses designed to help relieve the symptoms of digital eye strain so you can look and feel your best.

UV Protection: A Seasonal Affair

No matter the weather, temperature or time of year, it's important to keep those peepers protected from the sun's harmful UV rays during daylight hours. Not only are sunglasses health necessities when it comes to outdoor fun, but they're also considered fashion accessories with a variety of styles to available to complement your wardrobe.

There's No Such Thing as Too Many Pairs

Like shoes or jeans, it's totally acceptable (and necessary!) to start a collection of eyeglasses and sunglasses. Having multiple pairs is ideal for keeping up with your ever-changing wardrobe. Take some inspiration from the latest runway trends, and make your eyewear style totally yours.

Celebrate National Sunglasses Day

Help spread the message of UV protection by participating in National Sunglasses Day on June 27th – just post a photo of yourself in your favorite sunglasses using #SunglassSelfie and #NationalSunglassesDay.

For more editorial inspiration, visit eyecessorize.com.