The Vision Council Launches New Brand Identity and Member-Focused Website

The Vision Council is pleased to share the launch of a new brand identity, including a reimagined logo and a new website designed to better serve and accommodate the needs of members and the vision care community at large.

The rebrand and website launch represent the initial phase of the plan The Vision Council announced in January 2020 when it set a new direction for the organization based on community-building and industry growth. The branding roll-out follows months of collaboration with members, during which The Vision Council’s leadership team held regular industry taskforce calls with optical community leaders to understand the implications of the COVID-19 pandemic on the vision care industry and to determine what kinds of tools would best serve members in a rapidly changing marketplace.

To watch a brief video introducing the new brand identity, click here.

Inspired by the concepts of refracted light and the visible light spectrum, The Vision Council’s new logo includes a “V” shaped mark comprised of seven different lines and colors—representing each of The Vision Council’s seven membership divisions—alongside “The Vision Council” in bold typeface. The dynamic “V” shape in the logo represents an uplifting trajectory and reflects how The Vision Council brings together diverse segments of the industry through the shared goal of advancing the industry.

The Vision Council’s new website, TheVisionCouncil.org, has been reimagined based on the needs of members, with the results of a recent member needs and program awareness survey informing the website’s design and content. The new website offers improved navigation, modern features and curated content. New features include:

  • Member-focused homepage: The homepage has been redesigned to offer more immediate access to highly-valued member programs. The five main tabs on the homepage include: Optical Market Research; Meetings & Events; Member Services & Initiatives; Government & Regulatory Affairs; and Standards.
  • New Research Download Center: The new Research Download Center offers an improved user experience with better filtering capabilities, including the option to sort by most popular reports.
  • Secure, Members-only content: Each division has a dedicated area on the website that contains links to agendas and meeting minutes from past Vision Expo, division, committee and Executive Summit meetings as well as pertinent guidelines and reports. These pages are secured and for members only.
  • Seamless Event Registration: The website offers easier registration for virtual and in-person events.

The Vision Council encourages all members to share the new TheVisionCouncil.org with their contacts and colleagues in the optical industry. To download a shareable email, click here.

While 2020 has proven to be a year of unexpected challenges, The Vision Council is committed to our members, listening to what they need and working diligently to deliver the programs and tools that are so critical to the success of the entire community. The Vision Council looks forward to continuing to strengthen the vision care community through community-building focused programming and new member initiatives.

Further details on upcoming programming and initiatives for the remainder of 2020 and 2021 will be announced in the coming months.

Categories
Optical Market Data/Industry Research
Government and Regulatory Affairs
Vision Expo
Meetings and Events
General Updates from The Vision Council
Divisions
Sunglass & Reader Division
Lens Division
Lab Division
Lens Processing Technology Division
Low Vision Division
Optical Retail Division
Eyewear & Accessories Division