Eyecessorize/Vision Expo Press Event Attracts 70+ Media Attendees, Garners 2.7+ Million Impressions
The Vision Council’s Eyecessorize campaign, in tandem with Vision Expo, executed a consumer press event Thursday, March 15, at The Standard, East Village hotel’s penthouse in New York. The event attracted 71 media attendees from top-tier outlets like ELLE, Family Circle, Huffington Post, O, The Oprah Magazine, Women’s Wear Daily, Athleisure Mag, SHEFinds.com and Hearst Fashion Group, just to name a few.
To raise awareness of the fashion and lifestyle aspects of eyewear, while showcasing an array of product and offering companies direct interaction with attending media, The Vision Council invited all Eyewear & Accessories and Sunglass & Reader Division members, as well as select non-member Vision Expo exhibitors, to participate, and 33 companies partook. Each company was given an exclusive high-top table to showcase product to attending media.
Additionally, to encourage social media coverage of the event, The Vision Council invited an array of fashion and lifestyle influencers and bloggers to attend and publish Instagram posts sharing their experiences. To date, the event has garnered 2,758,854 social media impressions. Additionally, The Vision Council partnered with TV personality and “TODAY” show fashion correspondent Jill Martin to attend the event, meet with each participating company and cover the event on her Instagram page, which reaches 321,000 followers.
The Vision Council’s fashion and luxury public relations firm, BWR, is following up with all attending media to secure additional coverage of the event, the showcased product and the eyewear topic in general. Any coverage garnered as a result will be shared with the membership.