‘Coffee with America’ Features Readers for the New Year
The Vision Council secured a readers-focused segment for its Eyecessorize campaign that debuted on Dec. 29, 2018, and continued to air through Jan. 4, 2019, on "Coffee with America," a nationally syndicated morning TV show with an estimated viewership of 2.51 million. The segment is also available on coffeewithamerica.com, which reaches over 15,700 unique visitors per month.
Presented by The Vision Council's style expert Jenn Falik, the segment stressed the importance of wearing reading glasses and sun readers—while inside and outside, respectively—to aid with up-close reading and encouraged viewers to schedule an annual eye exam with their local eyecare provider to find the best lens magnification for them.
The segment also featured the latest reading glass trends for men and women as illustrated by Eyewear & Accessories Division members L'Amy America, OGI Eyewear and Modo, and Sunglass & Reader Division members Costa, eyebobs, eyeOs, I Heart Eyewear, Peepers by PeeperSpecs, One Click Ventures and FGX. Viewers were directed to eyecessorize.com where they could find imagery and further information about the featured frames. Check out a video clip of the segment, here.
For more information on the segment, visit thevisioncouncil.org. For details on how to get involved in The Vision Council's consumer campaigns, please contact Lindsey Ruhe, The Vision Council's senior marketing & communications manager, consumer programs, at firstname.lastname@example.org.