‘Atlanta & Co.’ Shows Off New Specs for the New Year
The Vision Council secured a “New Year, New You” eyewear trends segment for its Eyecessorize campaign that aired Thursday, Jan. 11, on “Atlanta & Co.,” a morning TV show that has an estimated audience of 20,345 viewers.
Presented by style expert Emily Foley, the segment – which is also available on 11alive.com (receiving 2,820,000 unique visitors per month) – featured trendy frames for women and men, like glasses boasting translucent effects, geometric shapes and embellished accents, as illustrated by product from Eyewear & Accessories Division members DeRigo REM and Modern Optical, as well as Sunglass & Reader Division member eyebobs. Emily also reminded viewers that the start of the New Year is the perfect time to schedule an annual eye exam with their local eyecare provider if they haven’t already. Viewers were directed to eyecessorize.com, where hi-res imagery of the featured frames and purchasing information is available.
To view a video clip of the segment, please click here.