Fashion Outreach

Fashion Outreach

Get to Know Eyecessorize

Eyecessorize is The Vision Council’s campaign to increase awareness of the fashion and lifestyle aspects of eyewear, sunwear and reading glasses. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council educates millions of Americans about options in eyeglasses, sunglasses and readers. Check out the Eyecessorize new member kit to learn more about the campaign and how it can benefit your company.

A Snapshot of Your Member Benefits

  • Free coverage in the Eyecessorize trend kits, look books, e-blasts and events, all of which directly target fashion and lifestyle outlets
  • Promotion on Eyecessorize’s consumer-facing social media channels and well-read blog
  • Opportunities to participate in print, online and broadcast requests from top-tier media outlets


Holiday 2018/Spring 2019 BWR PR Press Event

The Vision Council’s Eyecessorize campaign participated in a well-attended holiday 2018 and spring 2019 press preview with its fashion public relations firm, BWR PR, Oct. 24-25. The event garnered more than 75 media attendees from a range of fashion, lifestyle and health outlets. Please see below for a full list of media attendees.

For the first time ever, Lindsey Ruhe, The Vision Council’s senior marketing and communications manager, consumer programs, met with numerous media attendees on-site to provide information on product and trends on display, the Eyecessorize campaign, as well as information about The Vision Council, plus its additional campaigns and messaging. These meetings gave attendees insight into all The Vision Council has to offer and discussed the potential for future media coverage.  

All Eyewear & Accessories (E&A) and Sunglass & Reader (SRD) Division members were invited to submit product samples for the event and 62 members participated. Please see below for a full list of participating members. At the preview, optical, sunwear and readers product was arranged into the following categories: holiday 2018, and colors, details, lenses and shapes for spring 2019.