Fashion Outreach

Fashion Outreach

Get to Know Eyecessorize

Eyecessorize is The Vision Council’s campaign to increase awareness of the fashion and lifestyle aspects of eyewear. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council educates millions of Americans about options in eyeglasses and sunglasses. Check out the Eyecessorize new member kit to learn more about the campaign and how it can benefit your company.

A Snapshot of Your Member Benefits

  • Free coverage in the Eyecessorize trend kits, look books, e-blasts and events, all of which directly target fashion and lifestyle outlets
  • Promotion on Eyecessorize’s consumer-facing social media channels and well-read blog
  • Opportunities to participate in print, online and broadcast requests from top-tier media outlets

Events

In October, The Vision Council’s Eyecessorize campaign participated in a highly successful spring/summer 2017 press preview held by its fashion public relations firm, BWR PR, at The London NYC hotel. The event garnered more than 65 media guests from outlets like ELLE, Marie Claire, O, The Oprah Magazine, Men’s Journal, People, Cosmpolitan.com, Maxim.com, Shape.com, “HuffPost Live” and “E! News,” among many others. Eyecessorize featured eyewear and sunwear product from 50-plus Eyewear & Accessories (E&A) and Sunglass & Reader (SRD) Division members, organized according to top frame trends for the upcoming season. Attendees were encouraged to try on the frames and snap selfies in Eyecessorize’s photo booth, posting them to Instagram using the handle @Eyecessorize and hashtag #EyecessorizeSpring. Stylized posters were on display sharing written trend descriptions and corresponding model imagery, as well as details about Eyecessorize. Additionally, attendees were given takeaway cards leading them to Eyecessorize.com for further information.

Marketing Materials

Eyecessorize released its fall/winter 2017 trend kit in July to approximately 400 fashion, lifestyle and health outlets nationwide.

eyecessorize trends fall and winter 2017

The digital kit includes an online booklet prominently featuring product from 80 members of The Vision Council's Eyewear & Accessories and Sunglass & Reader Divisions, and includes men's and women's optical and sunwear images alongside trend descriptions. Curated by the Eyecessorize team, the trends are as follows: Athleisure Infusion, featuring sporty meets stylish frames; Elemental Panache, featuring frames inspired by nature; Fashion Unscripted, featuring highly editorial eyewear; and Sleek + Swanky, featuring understatedly chic frames.

Furthermore, the digital, interactive kit allows media to download hi-res imagery, reference story suggestions and access reputable trend descriptions, as well as read-up on additional eye health information surrounding UV eye protection, digital eye strain and annual eye exams.

The following members have product featured in the kit: A&A Optical, Achievia Optical Solutions, Altair Eyewear, Alternative Eyewear, Aspex Eyewear, B.Robinson/Legacie, Brando Eyewear, Bushnell, Cal Optix, Charmant Group, Chlogan Eyewear, Clariti Eyewear, Classique Eyewear, ClearVision Optical, Cliff Weill, Colors in Optics, Costa Sunglasses, De Rigo REM, Desert Sunglass of Scottsdale, Design Eyewear Group, Eastern States Eyewear, Europa, eyebobs, Eyeking, eyeOs, Eyes of Faith, Eyewear by ROI, FGX International, Hilco, Icon Eyewear, ICU Eyewear, Imagewear by Walman, JINS, Kasperek, Kenmark Group, Kering, Lafont, L'Amy America, LBI, Liberty Sport, Live Eyewear, Luxottica Group, Marcolin, Match Eyewear, Maui Jim, Miyagi Eyewear, Modern Optical, MODO, Mondottica, Morel Eyewear, Mountain Shades, New York Eye, Niche Optics, Nouveau Eyewear, OA Eyewear, OGI Eyewear, One Click Ventures, Peepers by Peeperspecs, Prologue Vision, Randolph Engineering, Ryders Eyewear, Safilo Group, Shwood, Silhouette Optical, Smith Optics, SPY, TD Tom Davies, Thema, TOMS Eyewear, TURA Inc., Ultra Palm Optical, Villa Eyewear, Visual Eyes, Vivid Eyewear, Vuarnet, WestGroupe, Wiley X, ZEAL Optics and Zimco, Zyloware Eyewear.

Visit Eyecessorize.com to check out the trends, or click here to view the digital kit.

Eyecessorize released its fall 2017 children's look book in June to approximately 130 parenting and lifestyle media outlets nationwide.

The digital look book features 45 members from The Vision Council's Eyewear & Accessories and Sunglass & Reader Divisions, and focuses on top children's eyewear and sunwear trends of the upcoming season for boys and girls.

Kids Lookbook

The following members have product featured in the kit: A&A Optical, Acuity Optical, Altair Eyewear, Alternative/Plan B Eyewear, Aspex Eyewear, Clariti Eyewear, Classique Eyewear, ClearVision Optical, Cliff Weil, Colors in Optics, De Rigo REM, Desert Sunglass, Enchroma, Europa International, Eyeking, FGX International, Hilco Vison, I Heart Eyewear, Icon Eyewear, JINS, Kasperek, Kenmark Optical, Kering, Lafont, Liberty Sport, Luxottica, Marchon Eyewear, Marcolin Group, Match Eyewear, McGee Group, Modern Optical, Mondottica, Mountain Shades, MYKITA, Nouveau Eyewear, OGI Eyewear, Safilo Group, TD Tom Davies, TURA Inc., Visual Eyes Eyewear, WestGroupe, Wiley X and Zimco Optics.

Visit Eyecessorize.com to view the digital look book.

Eyecessorize also released its fall 2017 readers look book in May to approximately 145 fashion and lifestyle media outlets nationwide.

readers lookbook

The digital look book features 17 members from The Vision Council's Eyewear & Accessories and Sunglass & Reader Divisions, and focuses on top reader and sun reader trends of the upcoming season for men and women.

The following members have product featured in the kit: CalOptix, ClearVision Optical, Colors in Optics, Costa, Desert Sunglass, eyebobs, eyeOs, FGX International, GUNNAR, Hilco Vision, I Heart Eyewear, Icon Eyewear, ICU Eyewear, L'Amy America, OGI Eyewear, One Click Ventures and Peepers by PeeperSpecs.

Visit Eyecessorize.com to view the digital look book.

Media Placements

With the goal of positioning eyeglasses and sunglasses as must-have fashion accessories in the media, Eyecessorize communicates the latest eyewear trends, lifestyle options and so much more to consumers, while simultaneously generating publicity for products from members of The Vision Council. Throughout the year, the campaign works with online, print and broadcast media outlets, fulfilling requests for projects they are working on and proactively pitching the stylish aspects of eyewear.

'Arizona Midday' Flaunts Spring Specs and Sunnies

The Vision Council also secured a spring eyewear and sunwear trends segment for its Eyecessorize campaign that aired Friday, March 3rd, on "12 News: Arizona Midday", an afternoon lifestyle show that has an estimated audience of 38,493 viewers. Presented by beauty, fashion and lifestyle expert, Jamie Krell, the segment is also available on 12news.com garnering 1.5 million unique visitors per month.

Jamie highlighted springtime trends as illustrated by product from Eyewear & Accessories Division members Etnia Barcelona and Kasperek USA Optical, as well as Sunglass & Reader Division member eyebobs. Viewers were directed to eyecessorize.com, where hi-res imagery of the featured frames and purchasing information is available.

View a video clip of the segment below.

'Daytime' Debuts Springtime Eyewear

The Vision Council secured a spring eyewear and sunwear trends segment for its Eyecessorize campaign that aired Friday, March 24th, on "Daytime", a nationally syndicated lifestyle show that has an estimated audience of 2,209,570 viewers. Presented by beauty and lifestyle expert, Kate De Ponte the segment is also available on wfla.com garnering 1.4 million unique visitors per month.

Kate featured springtime trends like rosy hues for women and unexpected details for men as illustrated by product from Eyewear & Accessories Division members Altair Eyewear and Modo, as well as Sunglass & Reader Division member Icon Eyewear. Viewers were reminded to pick up a new pair of sunnies to protect from harmful ultraviolet (UV) rays this spring and summer, and were directed to eyecessorize.com, where hi-res imagery of the featured frames and purchasing information is available.

View a video clip of the segment below.

'Coffee with America' Flaunts Springtime Shades

The Vision Council secured a spring sunwear trends segment for its Eyecessorize campaign that aired Saturday, April 29, on "Coffee with America", a FOX Atlanta and nationally syndicated morning TV series that has an estimated audience of 2.2 million viewers. Presented by beauty and lifestyle expert, Kate De Ponte the segment is also available on CoffeewithAmerica.com garnering 13,286 unique visitors per month.

Kate featured springtime trends like unexpected details for women and classic silhouettes made new for men as illustrated by product from Eyewear & Accessories Division members De Rigo REM and Lafont, as well as Sunglass & Reader Division member TOMS Eyewear. Viewers were reminded to pick up a new pair of sunnies to protect from harmful ultraviolet (UV) rays this spring and summer, and were directed to eyecessorize.com, where hi-res imagery of the featured frames and purchasing information is available.

View a video clip of the segment below.

View more Eyecessorize media placements here.

Blogger Initiatives

The Vision Council's Eyecessorize campaign partnered with five fashion and lifestyle bloggers for a "New Year, New You" initiative promoting the importance of an annual eye exam and snagging fresh frames to kick off 2017. The bloggers published blog and Instagram posts featuring top-level eye health messaging as illustrated by product from Eyewear & Accessories (E&A) members TURA Inc. and Face à Face, and Sunglass & Reader Division (SRD) member VonZipper, tagging @Eyecessorize and the showcased eyewear brands. Collectively, the posts stemming from this initiative resulted in more than 187,000 impressions. Check out the blogs at: TheGirlswithGlasses.com, TheLookSmith.com, FrancisKenneth.com, and AmongOtherThings.com.

nyny

This year for New York Fashion Week (NYFW), Eyecessorize teamed up with fashion and lifestyle blogger Christie Ferrari in an effort to promote fashion-forward eyewear and sunwear, and the sentiment that consumers should start a collection of frames to complement their ever-changing wardrobes. Throughout the week, Christie posted six times to Instagram and shared her posts on Facebook and Twitter, tagging @Eyecessorize as well as the featured brands, which included E&A members Marchon Eyewear, DeRigo REM, Kingsley Rowe and Lafont, and SRD member TOMS Eyewear. At the end of NYFW, Christie posted a round-up blog post on ChristieFerrari.com explaining how she styled each ensemble and linking out to the eyewear brands' sites. During the week, Christie was also featured wearing the eyewear in media outlets such as HarpersBazar.com, PopSugar.com, ShopStyle.com and Aol.com. Combined, the posts resulted in over 105.7 million impressions.

NYFW

Capitalizing on festival season, Eyecessorize partnered with four fashion and lifestyle bloggers for a Coachella-themed initiative promoting the latest styles in sunwear, as well as the importance of wearing sunglasses in the summer months to protect the eyes from the sun's ultraviolet (UV) rays. The bloggers published blog and Instagram posts featuring top-level sunglass messaging as illustrated by product from Eyewear & Accessories (E&A) member Vuarnet Sunglasses, and Sunglass & Reader Division (SRD) members VonZipper and Shwood, tagging @Eyecessorize and the showcased sunwear brands. Collectively, the posts stemming from this initiative resulted in more than 582,000 impressions.

coachella

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