As a key financial and promotional supporter of the Think About Your Eyes® campaign, The Vision Council is a major proponent of educating the public on eye health and the importance of scheduling an annual eye exam.
A recent survey by the campaign showed that the majority of people are concerned about protecting their eye health, yet eye exams aren't a part of many people's regular health check-ups. With the understanding that the right messages and media can motivate the public to schedule an annual eye exam, Think About Your Eyes is a national nonprofit organization under The Vision Council, in partnership with the American Optometric Association, designed to educate the public on the importance of getting an annual comprehensive eye exam.
With the support of the eyecare industry and providers, Think About Your Eyes reaches the public across television, online radio digital advertising, social media and media relations to change public thinking about the importance of eye health and the need for comprehensive eye exams to protect future vision health and potentially detect serious health conditions.
Educating the Nation
Campaign messaging directs patients to visit the Think About Your Eyes website to find their local Think About Your Eyes member eye doctor. More than 19,000 eye doctors support the campaign through a paid listing on the online doctor locator.
Think About Your Eyes continues to change the public's behavior around eye exams. In 2016, more than 1.15 million eye exams can be attributed to the campaign's messaging. The exam cycle for patients exposed to Think About Your Eyes messaging has shortened by 45 percent, from 24 months to 14 months.
The industry has experienced the benefits of this national effort. The estimated total industry revenue attributed to the campaign is $494 million.
*independent office results only; no chain data.
"It's our role as industry leaders to ensure we're promoting the importance of scheduling an annual eye exam, not only to promote vision health to the greater public, but to continue to grow our industry." –Ashley Mills, CEO, The Vision Council