The Vision Council's Eyecessorize campaign teamed up with two top-tier fashion and lifestyle bloggers—Marni Harvey and Preston Konrad—for sponsored Instagram and blog posts surrounding men's and women's New York Fashion Week (NYFW) this February.
In an effort to promote fashion-forward frames and encourage their followers to start an eyewear... Read More »
The Vision Council's Eyecessorize campaign—which promotes the fashion and lifestyle aspects of eyewear and sunwear—is pleased to announce the release of its spring/summer 2019 trend kit.
The Vision Council distributed the digital, interactive trend kit to approximately 300 fashion, health and lifestyle editors nationwide from top-tier outlets such... Read More »
Industry research and data analysis are critical to running a successful business. From invaluable optical market trends to consumer opinions and future purchasing trends, The Vision Council's research programs offer a unique view on the optical industry.
Contact our team today to schedule your one-on-one meeting at Vision Expo East. Learn more... Read More »
The Vision Council is updating the Chemical Management and OSHA compliance resources to reflect numerous regulatory changes over the past several years. We will be sending a series of memos over the next few months, with training, templates, references, and OSHA required written programs. The fifth memo addresses Personal Protective Equipment.
The... Read More »
The Vision Council is capitalizing on South by Southwest (SXSW) with a private event to spread awareness of the importance of eyecare and eyewear. The private event—which is invite-only, and geared toward consumer-facing media, fashion/lifestyle/health/tech influencers and renowned celebrities—will promote all of The Vision Council's messaging,... Read More »
April 25–26, 2019Temecula Creek InnTemecula, CA
Registration is now open for the 2019 COLA Spring Meeting! The public comment for our Safe Use Determination closes in early April. Register today to ensure that you know the very latest on The Vision Council's SUD Application and what the recent OEHHA Notice of Completeness means specifically for... Read More »
On Sunday, Feb. 24, President Trump announced that he would extend the deadline for the anticipated tariff increase on Chinese goods under subject "list three" of his Section 301 tariffs. Originally scheduled to take effect on March 1, the action would have raised existing ad valorem tariffs from 10 to 25 percent on a wide array of Chinese... Read More »
On Wednesday, Feb. 27, California's Office of Environmental Health Hazard Assessment (OEHHA) issued a public notice that it has accepted The Vision Council's application for a Safe Use Determination (SUD) for bisphenol A (BpA) exposure in its member companies' eyewear products. This means OEHHA concluded The Vision Council's information and test... Read More »
The Vision Council's fourth quarter 2018 LPT Tracker Study is now available for download. This quarterly-produced study examines independent eyecare provider practices regarding their in-office equipment, software purchases and needs.
As always, you can also contact us for our customizable research offerings, taking a deeper look into... Read More »
The American National Standards Institute (ANSI) Z80 Accredited Standards Committee (ASC) for Ophthalmic Optics is honored to be selected as the host organization for the fall 2019 International Organization for Standardization (ISO) TC172/SC7 Ophthalmic Optics and Instruments meeting. The standards process serves as the critical... Read More »