Consumer Campaigns

Consumer Campaigns

eyecessorize

The Vision Council's campaign to increase awareness of the fashion and lifestyle aspects of eyewear, sunwear and readers, the goal of the Eyecessorize campaign is to position these products as must-have fashion accessories and health necessities in consumer and trade media outlets. The Vision Council works on behalf of the leading manufacturers in the eyewear industry, and can offer a variety of materials for whatever eyewear-themed project you may be working on – from hi-res product images and samples to an array of renowned brands, sought-after seasonal frame trends for adults and children inspired by the runways, lifestyle options, tips surrounding face-fitting and beauty, statistics and more. Additionally, don't hesitate to reach out to arrange an interview with an eyewear style expert who can serve as a key source for all things fashion eyewear.

eyecessorize collage

National Sunglasses Day

The Vision Council's National Sunglasses Day campaign – which hits its peak on June 27, the campaign's official commemorative date – is designed to educate the public about the importance of protecting the eyes from the sun's rays with UV-protective eyewear. The campaign's goals are to communicate the latest sunglass trends, reveal the dangers of UV eye exposure, and unveil the frame and lens solutions available to protect the eyes, through consumer and trade media outlets. The Vision Council has access to hi-res sunwear product images and samples from an array of renowned brands, exclusive information from its VisionWatch surveys outlining consumers' habits and perceptions surrounding UV eye protection, general UV eye health tips, and more. Additionally, The Vision Council partners with eye health gurus – including a practicing and well-versed optometrist and a lens technology expert – who are readily available to speak to our messaging.

National Sunglasses Day

Digital Eye Strain

The Vision Council's Digital Eye Strain campaign seeks to educate the public about what digital eye strain is, its symptoms and the tools available to alleviate commonly reported symptoms. The campaign's goals are to communicate the side effects digital screens may have on the eyes, while generating publicity for lens technology and eyewear solutions on the market, through consumer and trade media outlets. The Vision Council has access to exclusive information from its VisionWatch surveys outlining consumers' symptoms, habits and perceptions surrounding digital eye strain, general tips for protecting the eyes from digital devices, and access to information about the leading eyewear and lens solutions to alleviate commonly reported symptoms of digital eye strain. Additionally, The Vision Council partners with eye health gurus who are readily available to speak to the campaign.

Digital Eye Strain