A Laughing Matter: GUNNAR's New Approach to Digital Eye Strain Education

A Laughing Matter: GUNNAR's New Approach to Digital Eye Strain Education

gunnarHeadaches, blurred vision, dry eyes and neck pain are all side effects of excessive use of digital devices that usually go ignored or unexplained, but only because the cause is unknown to most people: digital eye strain. With computers ruling the workplace and smartphones being used for practically everything from checking the weather, to shopping for groceries, to even waking us up on time each morning, we spend a lot of our days staring at digital screens, focusing on tiny text sizes and exposing our eyes to the harsh lighting – including blue light – emitted by digital screens. Digital eye strain is the physical discomfort felt by many after just two or more hours in front of a digital screen. It probably comes as no surprise that according to The Vision Council's 2016 digital eye strain report, "Eyes Overexposed: The Digital Dilemma," nearly 90 percent of Americans use digital devices for two or more hours each day, and 70 percent of Americans use two or more devices at a time. And yet, most people don't know what digital eye strain is, or how to avoid it.

A simple lifestyle change of wearing glasses outfitted with computer lenses can make a world of difference. Commonly called computer glasses, this eyewear is designed to filter out specific wavelengths of blue light and eliminate glare (from both natural and artificial light) for an easier viewing experience while alleviating the side effects that many digital users encounter.

GUNNAR Optiks prides themselves for being a trailblazer for digital eyewear technology. From the design of the frames to the tint of the lenses, every detail matters. A unique curved silhouette blocks air currents from drying eyes and allows for a higher level of humidity to form a protective barrier around the eyes. Their custom warm yellow lens tint not only filters blue light, reducing high energy visible (HEV) light from computer screens and overhead office lights and increases contrast, but it also simultaneously mimics natural light, which puts less stress on the eyes. If your profession demands you work in true color, their Crystalline lens and coating formula – designed specifically for graphic designers, video and film editors, and creative visual artists – is crystal clear, therefore no colors are distorted. This is also appealing to those looking for a pair of computer glasses that look like regular glasses. Their lenses are also coated in anti-reflective properties that reduce reflections and glare for fewer distractions and less eye strain.

In an effort to spread the word about digital eye strain and an option for relieving the side effects, GUNNAR has taken it upon themselves to share the messages surrounding digital eye strain and computer eyewear with a new marketing campaign. GUNNAR has released two comical commercials designed to help generate awareness surrounding the effects of digital eye strain. Grabbing the viewers' attention with a talking computer that essentially beats up the user the way that screens beat up our eyes, the importance of wearing computer lenses is all too visible.

Check out GUNNAR's commercial, below, and visit thevisioncouncil.org to learn more about digital eye strain. The Vision Council also recommends seeing your eyecare provider annually to have your eyes checked and discuss the eyewear options (including computer eyewear) available to you.